The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail by Jonathan Siegel

Author:Jonathan Siegel [Siegel, Jonathan]
Language: eng
Format: mobi, epub
Publisher: Lioncrest Publishing
Published: 2017-05-07T04:00:00+00:00

TAKEAWAY: HOW TO AVOID THE EXPERT FALLACY

Beware of the experts. Don’t ignore them altogether, but look to them for targeted expertise, not systemic analysis. Experts, by definition, have bought into the system. If you want to create systemic change, they won’t help you.

KNOWNS & UNKNOWNS: A RUMSFELDIAN APPROACH TO BUSINESS PLANNING

Had I applied Donald Rumsfeld’s insight to the planning of BillASAP, I might have written a memo like this.

KNOWNS:

We can build the technology.

We need to attack a market that is willing to spend money.

Small businesses need a service like this.

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